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Showing posts from April, 2022

WhatsApp Business API: What exactly does it mean?

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WhatsApp is the simplest and most convenient channel for your customers to get in touch with your brand as this messaging platform is likely to be a part of their daily habit. WhatsApp Business API has especially been designed to allow medium and large businesses to get in touch with their customers across the world. There are many Whatsapp business API solution providers available today which makes it easy for any business to access this API and leverage it to boost their business communication.  WhatsApp Business API is not an out-of-the-box solution and it does not come with its own front-end interface. Your business has to integrate the WhatsApp API’s endpoint to your customer communication software, and subsequently be in a position to receive and answer unlimited WhatsApp messages from the customers. While Whatsapp API integration does involve a fee, it does go a long way in making customer service and marketing processes simpler for your company.   This API allows for...

Interactive buttons of WhatsApp Business API Helps Simplifying Customer Journeys

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  A host of online journeys starts with a button. It can trigger a product search, confirm a purchase, click through to view a special deal, and so on. Interactive buttons are used extensively online to aid customers in navigating every step of their journey with more ease and swiftness. This is why WhatsApp has introduced interactive buttons to use within the  Whatsapp business API . These interactive buttons make customer interactions fast and frictionless. By deploying buttons at the right stage of the purchasing/support process through WhatsApp, your company can make sure that your customers are able to access fast, clear information in moments, as well as have their questions answered quickly. Usage of  Whatsapp chatbot  and interactive buttons can go a long way in boosting customer satisfaction. Interactive buttons of WhatsApp are meant to reduce friction by simplifying conversational flows and making it easier to identify any bottlenecks in the orderi...