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A green tick badge on WhatsApp indicate that your brand is genuine, one-of-a-kind, and trustworthy. A good WhatsApp business service provider can help brands get this verification.   This badge adds a layer of credibility to a WhatsApp Business account. It signals to the users that the account is authentic and officially verified by WhatsApp. Verified business accounts may appear more prominently in search results when users look for businesses on WhatsApp. This increased visibility can subsequently help businesses attract more customers and potential clients, thereby improving the outcome of WhatsApp business marketing . To evaluate the success of a WhatsApp marketing campaign, it is vital to focus on: Open rates: This implies to the percentage of people who opened the message. Open rate is a metric that indicates the effectiveness of a brand’s message in capturing the attention of the customers. A low open rate may imply that the message was not compell...

WhatsApp enterprise solutions allow businesses to significantly level up their customer service efforts through automation and chatbots. WhatsApp bots use AI and ML to communicate with users. They are designed to assist businesses in providing customer support, generating leads, and increasing sales. There many ways WhatsApp instant messaging and chatbots can help in improving customer service, including: Providing instant answers to FAQs: With WhatsApp chatbots, companies can effectively automate instant responses to frequently asked questions. For instance, if one runs a clinic, customers may reach out to them about their timings, location, , appointments and a lot more. As the answers to these FAQs can be automated, one wouldn’t need a human agent to continuously receive calls for appointments and general inquiries. Engaging with customers 24×7:   Even if the office hours of a business are over and its employees are away, the ...

WhatsApp API is ideal for companies that want multiple-user access to the platform, along with improved messaging capabilities. It makes building a  WhatsApp bot  for your business possible, and is well-suited for many medium to large businesses. Along with the chatbot, WhatsApp API does have multiple advanced features that you will not find on the typical WhatsApp Business App. Moreover, WhatsApp API integration with a CRM will allow you to effectively track and monitor agents and subsequently send personalized messages with advanced automation. Prior to applying for a WhatsApp API account, you must ensure that your business is eligible under the WhatsApp Commerce Policy. For example, WhatsApp does not allow Medical and Healthcare products to be sold on the platform. Traditionally,  WhatsApp business API   integration was highly complicated and could take several weeks. However, now you can create an account and start messaging within a few minutes. WhatsApp Polic...

WhatsApp is the most popular messaging application is the world today. Hence, opting to send whatsapp business message can be a great way to connect with your existing customers and prospects, no matter which part of the world they belong to. It is most likely that your customers already have this app installed in their smartphones.   You can even leverage the option of Whatsapp chatbot integration to support the customer service and marketing functions of your business.   By doing so, you shall be providing your customers the opportunity to receive assistance on their preferred platform that they use daily. Being an extremely common and extensively used platform, your target audience has a high chance of already knowing how to use it and is familiar with its layout and functioning. This makes communication easy and seamless for both the brands and the customers, without the need for training and complicated setups.   By using WhatsApp bots, you do not have to worry ab...

Using WhatsApp for their businesses can provide to be quite fruitful for you, regardless of the size of your venture.  Whatsapp bulk message sender  or broadcast messaging function helps you to connect with a large group of targeted customers, and get your message across to each of them on a personal level. As each recipient will receive the message as a regular chat, all your communication will be private. Moreover, recipients shall not be aware of the fact that the message is sent through a broadcast, and hence it will give them the feeling that a brand is giving them personal attention. Such  smart messaging services  provided through Whatsapp can be extremely helpful in building customer loyalty and ensuring their satisfaction.  In order to send broadcast messages through WhatsApp, however, you shall firstly need to identify the ideal WhatsApp Business platform for use, the WhatsApp Business App or WhatsApp API. The former is designed for small businesses ...

  Modern businesses require modern solution, not only when it comes to their operations but also in the ways they interact and communicate with their customers. Nowadays a huge number of people use the service of Whatsapp instant messaging across the world to communicate with each other.   In the last few years, the system of leveraging Whatsapp secure messaging for businesses have also become quite popular. Whatsapp business API was specially launched for commercial purposes, and is equipped with multiple innovative features like: Register landline numbers: WhatsApp for business allows people to use their landline numbers to register for the app. They can also insert details about the type of business they have when registering. Automated replies: Automated Whatsapp marketing messages can now be sent through the business version of the tool. This allows brands to promptly cater to the customers at all times, even beyond the typical bu...

  Social media networks and messaging applications have changed the way people communicate with one another. Businesses across the planet are additionally adopting these technologies to reach their target audience.  With the launch of Whatsapp business API , this messaging app has become a core customer service and marketing tool for several businesses, especially small scale ones. Small scale businesses do not have a huge advertising or customer service budget. In such a scenario, Whatsapp messaging services , proves to be a cost-friendly and effective solution for them to both reach out to their customers on a personal level and deliver superior customer service. For example, if a person runs a carpentering store, they can extend to live-video help or tutorials to fix a problem or provide guidance to the customers via Whatsapp, without having to visit their home. By doing so, a business can establish its name as a trusted source, on whom the customers can always depend on ...