An Overview On Using Whatsapp Broadcast Messaging Function For Business

Using WhatsApp for their businesses can provide to be quite fruitful for you, regardless of the size of your venture. Whatsapp bulk message sender or broadcast messaging function helps you to connect with a large group of targeted customers, and get your message across to each of them on a personal level. As each recipient will receive the message as a regular chat, all your communication will be private. Moreover, recipients shall not be aware of the fact that the message is sent through a broadcast, and hence it will give them the feeling that a brand is giving them personal attention. Such smart messaging services provided through Whatsapp can be extremely helpful in building customer loyalty and ensuring their satisfaction. 

In order to send broadcast messages through WhatsApp, however, you shall firstly need to identify the ideal WhatsApp Business platform for use, the WhatsApp Business App or WhatsApp API. The former is designed for small businesses and start-ups, while the latter is meant for larger companies. If the scale of your business is not too large and you generally cater to customers belonging to a single city or state, then using WhatsApp Business App for broadcasts shall be the ideal solution. This Whatsapp application messenger has a built-in broadcasting tool, and it allows you to send multiple types of content in your broadcast. However, the WhatsApp Broadcast list limit is 256 contacts at a time. In case you need to reach out to more people, you have to create multiple broadcast lists. WhatsApp Business API has a much higher broadcast size limit, which makes it well-suited for larger companies. 

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