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Using WhatsApp to Enhance eCommerce Customer Journey

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When it comes to eCommerce, it is essential to have conversational interactions with customers. Engaging and speaking to your target audience allows you to deliver conversational and personalized experiences. That is where WhatsApp comes into the picture.   It enables eCommerce retailers to offer timely help to customers and ensure relevant interactions. That provides value to customers and makes them more loyal to the brand. WhatsApp messages can be sent to customers at every stage of their journey, allowing eCommerce businesses to forge long-term relationships with their target audience. WhatsApp eCommerce Statistics Did you know that 15 million businesses are on WhatsApp in India? Nearly 67% of Indian customers depend on WhatsApp for support from their favorite brands. However, that is not all. Statistics show that nearly 40 million people make use of WhatsApp to view product catalogs each month. The open rate for these messages by brands is an amazing 99%. That makes...

3 Prominent Features of WhatsApp Business App

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WhatsApp is the most popular and widely used messaging app in the world. Communicating on  WhatsApp Group   and chats with family and friends has become a part of regular life for many. Today, this messaging app is also being increasingly used for business communication as well. WhatsApp Business App comes with a more advanced interface than the regular app, and is tailored for managing an expansive volume of customer conversation. With its assistance, you can create quick replies or set automated messages to answer repeated questions from customer to provide them with 24/7 support. The business version of WhatsApp comes with the ability to use message templates and quick replies to save time. Send quick replies If you have an online business, then there is a good chance that you will get many customers who ask the same thing time and again. WhatsApp quick replies are a great way to reply to messages without having to type out a full response each time. You can add up to 5...