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The most popular messaging app in the world, WhatsApp, has proven useful for customer service, one-on-one communications, as well as unconventional marketing campaigns. Commercial WhatsApp uses are many. You can use this platform to directly message leads, instantly answer their queries, showcase your product range and more. Marketers can explore a variety of strategies and features to boost revenue and increase conversions via WhatsApp Business API. WhatsApp comes with a host of features that make communication easier for both businesses and customers. For instance, you can send photos, videos, exact locations, GIFs, PDFs, or even voice recordings through the messaging platform. Due to this variety of formats, you would not have to limit answering customers’ inquiries with just text. It is also possible to send video tutorials or PDF guides through WhatsApp to help users with more complex problems. Moreover, the customers may even send screenshots or videos showing the issues they ...

A green tick badge on WhatsApp indicate that your brand is genuine, one-of-a-kind, and trustworthy. A good WhatsApp business service provider can help brands get this verification.   This badge adds a layer of credibility to a WhatsApp Business account. It signals to the users that the account is authentic and officially verified by WhatsApp. Verified business accounts may appear more prominently in search results when users look for businesses on WhatsApp. This increased visibility can subsequently help businesses attract more customers and potential clients, thereby improving the outcome of WhatsApp business marketing . To evaluate the success of a WhatsApp marketing campaign, it is vital to focus on: Open rates: This implies to the percentage of people who opened the message. Open rate is a metric that indicates the effectiveness of a brand’s message in capturing the attention of the customers. A low open rate may imply that the message was not compell...

WhatsApp enterprise solutions allow businesses to significantly level up their customer service efforts through automation and chatbots. WhatsApp bots use AI and ML to communicate with users. They are designed to assist businesses in providing customer support, generating leads, and increasing sales. There many ways WhatsApp instant messaging and chatbots can help in improving customer service, including: Providing instant answers to FAQs: With WhatsApp chatbots, companies can effectively automate instant responses to frequently asked questions. For instance, if one runs a clinic, customers may reach out to them about their timings, location, , appointments and a lot more. As the answers to these FAQs can be automated, one wouldn’t need a human agent to continuously receive calls for appointments and general inquiries. Engaging with customers 24×7:   Even if the office hours of a business are over and its employees are away, the ...

In the fast paced world of today, companies constantly look for more efficient ways to communicate with their target audience. This is where messaging apps like WhatsApp come to play. This messaging platform now has more than two billion monthly active users across the planet, and offers specialized communication tools to businesses like  WhatsApp bot API .  WhatsApp business solutions are specifically designed for simplifying customer communications and aids businesses to manage customer interactions, receive feedback and send customized messages with ease.  Chatbot WhatsApp  is particularly useful in enabling businesses to augment their customer interactions and expedite query resolution. On the whole, there are many ways businesses of today can benefit from using WhatsApp: Automates messages for swift response: Businesses can set automated responses for schedule away messages; send acknowledgements or FAQs, thereby improving both customer sati...

WhatsApp business API has been designed for large scale businesses, and helps them in catering to sales queries, managing customer pain points and more. WhatsApp Chatbot is among the biggest features of WhatsApp API and is able to provide human-like experiences by seamlessly performing tasks like collecting user attributes, completing sales, answering common customer queries and so on. Here are some of the prime capabilities of Chatbot WhatsApp : Promising lead qualification: With WhatsApp Chatbot, a business does not have to collect user attributes manually. The bot shall automate the lead qualification process and effectively nurture leads by collecting vital user attributes. WhatsApp Chatbot is immensely helpful in collecting user attributes like email address, preferences, age, gender and more. 24x7 automated customer supports: No matter whether you provide a certain service or run an ecommerce store, providing good customer support is im...