Sinch

More than 1.5 billion customers from over 180 nations use WhatsApp on a regular basis in order to stay connected with their family and friends. With the introduction of WhatsApp API, a large number of businesses across the planet are also embracing this communication channel to connect with their customers. In the internet based world of today, customers prefer to interact with businesses through texts and chats, and hence availing  Whatsapp messaging services  makes sense for modern brands. Interactive communication WhatsApp API allows businesses to explore a range of interactive features and use engaging content to get one step closer to their customers. The messaging formats supported by WhatsApp include texts, audio, images, location, documents, and videos. By using a customer-preferred channel like WhatsApp, companies get to interact with customers at their convenience, and enhance their communication capabilities by incorporating images and PDFs into their messagin...

An increasing number of people consider WhatsApp to be the conversational channel of their choice. They not only use this channel to connect with friends and family, but also to reach out to their preferred businesses. Hence, it would be prudent for you to make use of  WhatsApp Business API , and engage with customers on the messaging platform used by them almost on a daily basis. Rather than asking your prospects and customers to: Download your mobile App. Submit a form on your landing page Call you during work hours Email you You can simply ask them to contact you through your official WhatsApp profile. While all the channels mentioned above may work, they largely provide an impersonal customer experience. On the other hand,  WhatsApp messaging services  enables you to connect with a customer on an one-to-one basis and have a personalized conversation. WhatsApp API, moreover, offers you a range of benefits, including chatbot that ...

  With billions of consumers using WhatsApp multiple times each day, it is time that your company starts to use its platform to communicate with your target audience. Whatsapp instant messaging can especially be used to support your customer service and marketing functions, by engaging with the customers on a personal level, winning over their trust and making them loyal to your brand. After creating a WhatsApp business page, you can use this platform to create a complete profile of your company, which includes your website link and physical address. This can help inspire trust among the customers and make your Whatsapp business marketing more impactful. WhatsApp also allows you to create a catalogue of your products on the business page, so that customers can go through them and interact with you. By doing so, you give the customers the chance to check out your offerings with ease and increase their interest in your brand. Anyone running an eCommerce platform would know that...

The trend of using WhatsApp as a business marketing and customer support tool is picking up pace with every passing day. WhatsApp basically offers two options for commercial use, the WhatsApp Business App and WhatsApp Business API. While both allow you to create a  Whatsapp official account  and connect with your customers, they have certain differences in their features and functionalities, and the one you choose shall depend largely on the size of your business. The WhatsApp Business App is majorly meant for small businesses. Much like the typical  Whatsapp messaging services , this app is also available for free for both Android and iPhone. It additionally comes equipped with a host of features that are not seen in the general WhatsApp version meant for personal communication, including fast replies, labels, and a business profile. All these features are meant to boost the customer support system of a company. However, the downside of the WhatsApp Business App is tha...

  By leveraging WhatsApp Business solution, companies can explore better prospects and increase their brand exposure to quite an extent. As WhatsApp comes preinstalled on several smartphones across the world, its user adoption has grown exponentially. This essentially means that there is a high chance that your customers are already using Whatsapp messaging services .   By using this platform for business purposes, you subsequently can connect with these customers on a personal level and improve your overall conversions. WhatsApp Business API allows you to engage your customers through a variety of one-way notifications like appointment reminders, payment notifications, verification codes, discount details and more. It also facilitates two-way customer interactions through business support conversations and surveys. Sending Bulk SMS via WhatsApp also becomes possible with its unique Business API. The fact that you can reach users not only across the country, but also sever...

  Modern businesses require modern solution, not only when it comes to their operations but also in the ways they interact and communicate with their customers. Nowadays a huge number of people use the service of Whatsapp instant messaging across the world to communicate with each other.   In the last few years, the system of leveraging Whatsapp secure messaging for businesses have also become quite popular. Whatsapp business API was specially launched for commercial purposes, and is equipped with multiple innovative features like: Register landline numbers: WhatsApp for business allows people to use their landline numbers to register for the app. They can also insert details about the type of business they have when registering. Automated replies: Automated Whatsapp marketing messages can now be sent through the business version of the tool. This allows brands to promptly cater to the customers at all times, even beyond the typical bu...

  Social media networks and messaging applications have changed the way people communicate with one another. Businesses across the planet are additionally adopting these technologies to reach their target audience.  With the launch of Whatsapp business API , this messaging app has become a core customer service and marketing tool for several businesses, especially small scale ones. Small scale businesses do not have a huge advertising or customer service budget. In such a scenario, Whatsapp messaging services , proves to be a cost-friendly and effective solution for them to both reach out to their customers on a personal level and deliver superior customer service. For example, if a person runs a carpentering store, they can extend to live-video help or tutorials to fix a problem or provide guidance to the customers via Whatsapp, without having to visit their home. By doing so, a business can establish its name as a trusted source, on whom the customers can always depend on ...