Three key benefits of WhatsApp Business API that you must not miss

More than 1.5 billion customers from over 180 nations use WhatsApp on a regular basis in order to stay connected with their family and friends. With the introduction of WhatsApp API, a large number of businesses across the planet are also embracing this communication channel to connect with their customers. In the internet based world of today, customers prefer to interact with businesses through texts and chats, and hence availing Whatsapp messaging services makes sense for modern brands.



Interactive communication

WhatsApp API allows businesses to explore a range of interactive features and use engaging content to get one step closer to their customers. The messaging formats supported by WhatsApp include texts, audio, images, location, documents, and videos.

By using a customer-preferred channel like WhatsApp, companies get to interact with customers at their convenience, and enhance their communication capabilities by incorporating images and PDFs into their messaging. This encourages the customers to further interact with the company, and helps build customer loyalty.  

Strengthen customer relationship 

Sending interactive, value-driven and relevant messages through WhatsApp helps businesses to build stronger relationships with their customers. WhatsApp Business API provides a closed and secure platform to large scale businesses and enables one-on-one communication with each and every customer.

Every business using WhatsApp API has to create a unique business profile that includes important company details, such as phone number, email, website, social media URLs, and more. These details help businesses to gain an element of trust, enhance customer loyalty and foster long-term relationships.

Improve customer service 

Whatsapp bot service made available with WhatsApp API is ideal for offering real-time, seamless customer support to the customers. No matter whether they have a query about a product, a complaint, or a warranty claim, these bots can handle almost any type of customer question with ease. In case a question is too complex for the bot, then the platform shall directly redirect it to a live agent.

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