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  Email conversations can be slow and not all people check their inboxes frequently. This drawback makes this channel not well suited for providing personalized customer service, speeding up resolutions, and solving customer concerns.  Whatsapp business messages , however, can be useful in meeting all such concerns. This messaging application has over a 98% open rate, and conversations carried out through it pretty high engagement. Hence, it makes sense for companies to use Whatsapp to answer customer queries swiftly. By using  Whatsapp business API , a business would be in the position to provide personalized customer support on this platform. Being able to view the chat history on the same thread and using contact numbers to identify customers makes it simpler for brands to identify and resolve customer pain points. When customers contact a brand with inquiries and problems, they mostly anticipate prompt responses. Through WhatsApp, brands may program automates mess...

  WhatsApp is the most widely used and preferred channel of communication for the younger generation. Its high open rates, ability to broadcast messages to a large number of candidates at once and rich media messaging features makes  Whatsapp business API   a perfect tool for improving engagement and enrollments in a college or university. No matter whether you want to optimize your admission marketing ROIs or augment your enrollment rates by reaching out to more prospective students, opting for WhatsApp API integration will be a smart move for your institution Here are a few ways  Whatsapp business messages   can be helpful for your college or university: Make use of rich media messaging: Attract the attention of prospective candidates and encourage them to get enrolled into your institution by sharing videos and images via WhatsApp. You can help them to visualize their journey with your college or university by showing off your sports ...

  With billions of consumers using WhatsApp multiple times each day, it is time that your company starts to use its platform to communicate with your target audience. Whatsapp instant messaging can especially be used to support your customer service and marketing functions, by engaging with the customers on a personal level, winning over their trust and making them loyal to your brand. After creating a WhatsApp business page, you can use this platform to create a complete profile of your company, which includes your website link and physical address. This can help inspire trust among the customers and make your Whatsapp business marketing more impactful. WhatsApp also allows you to create a catalogue of your products on the business page, so that customers can go through them and interact with you. By doing so, you give the customers the chance to check out your offerings with ease and increase their interest in your brand. Anyone running an eCommerce platform would know that...

  By using WhatsApp for your business messaging can open doors for improved customer communication, while reducing the pressure on your customer support team. The WhatsApp Business API solution comes with a wide range of functions meant for improved interaction and customer experience management by a host of support agents. It allows for multi-agent access via professional support software, as well as Chatbot integration and conversation automation. Brands can easily develop a WhatsApp chatbot that fully automates conversations at every stage of their funnel and speeds up customer resolutions. One can easily leave repetitive questions to chatbots and hand over the conversation to a customer support agent only when necessary.   Whatsapp business messages can majorly be used for the following: Alerts: Any kind of product or service updates changes or reminders, as well as important alerts Customer Support: It allows agents to interact directly with the ...

Having a good marketing strategy in place is crucial for all modern companies to meet up with the high competition levels prevalent in the diverse industries and reach a wider audience. Today, Whatsapp business marketing has especially become a popular tool uses by businesses, due to its extensive reach. This messaging application is used by people of all backgrounds around the world, and hence through it speared their brand message and explore new markets. To ensure the best possible outcomes from the Whatsapp marketing process, one first needs to create a good strategy. A well planned out strategy is the foundation of every successful marketing process. It allows people to map their steps, and change plans swiftly in case something goes wrong. Here are a few pointers that people can use to create their WhatsApp marketing strategy to achieve the desire results: Define your goals and KPIs: Determining the marketing objectives would be the first step of the process, as it would help t...