How can WhatsApp API integration help colleges and universities


 

WhatsApp is the most widely used and preferred channel of communication for the younger generation. Its high open rates, ability to broadcast messages to a large number of candidates at once and rich media messaging features makes Whatsapp business API a perfect tool for improving engagement and enrollments in a college or university. No matter whether you want to optimize your admission marketing ROIs or augment your enrollment rates by reaching out to more prospective students, opting for WhatsApp API integration will be a smart move for your institution

Here are a few ways Whatsapp business messages can be helpful for your college or university:

  • Make use of rich media messaging: Attract the attention of prospective candidates and encourage them to get enrolled into your institution by sharing videos and images via WhatsApp. You can help them to visualize their journey with your college or university by showing off your sports arenas, library, computer rooms and more.  
  • Automate replies and send broadcast messages: WhatsApp API enables you to equip prospective candidates with the facility to reach out and learn more about your institution at any point in time. You can always delight them with instant automated responses with Whatsapp bot integration, and resolve any queries they might have in real time. This bot can help in numerous activities, starting from sending deadline reminders to sharing application status.

As candidates visit your website and download your form, you can send them personalized messages created via pre-parked templates to captivate their interest and deliver immersive experiences.

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