Significant Features Of WhatsApp Business

 


WhatsApp was typically used for conversations, but within a few years, the tool was designated for connecting small business owners to their customers. This WhatsApp API helps larger businesses to provide amazing customer service and also deliver notifications to customers. So, let us see the various features of this app that helps businesses to connect with their customers.

Automated messages

Having automated messages helps you to respond to customers 24/7. This way the customers can never feel neglected or overlooked. WhatsApp for business support helps in providing introductory information about your company. Some of the time-saving messages include notifying customers of wait times, prompting users to schedule a time to chat, and sending follow-ups with links to FAQ resources.

Use message templates

This feature of WhatsApp Business enables you to send pre-written messages such as delivery updates, appointment reminders, and confirmations. It saves time and effort and makes business communications more effective and prompt.

Built-in security

WhatsApp messaging services claim to offer security by default. And thankfully, this claim is all true. This app encrypts messages and calls end-to-end, unlike most messaging apps. Also, each message in WhatsApp will have a unique lock and key, so that only senders and recipients can read the contents.

Quick replies

With quick replies, you can avoid recreating the wheel with every message. It allows you to craft a quick response that customers can use to text you back without writing out a complete answer.

Creating catalog

You can promote up to 500 services and products with a catalog displayed on your business profile. These catalog links can also be shared on social media to help customers discover your business as well as contact you directly for sales and support questions.

Delivery data stats

With WhatsApp application messenger, you can get to know if your messages have been received or read, and also the time when they have been received or read. This can give you valuable feedback on your delivery and messaging efforts.

With the above features, WhatsApp Business has become a powerful tool for commerce. It is becoming a great retail place, with more advanced features being continually added to it.

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