Sinch

WhatsApp is the most popular messaging platform in the world. Commercial WhatsApp is steadily gaining popularity, as businesses across the planet are using this platform to connect with their current and prospective customers. WhatsApp marketing would be a highly effective way to stay in touch with your customers, as more than half of WhatsApp users check the app every day. Here are a few WhatsApp business enterprise marketing tips and strategy you should follow: ·          Set up your business profile correctly: To get started with WhatsApp marketing, you need to properly set up your business profile on the platform, and add important business information to it. The details to add would include your business hours, business website, email address, and location. You also need to put your business category and business description. ·           Use messaging tools: Messaging tools like "Away Message...

WhatsApp is among the most  secure messaging platforms  available, and has emerged as a frontrunner in the ever-evolving landscape of digital communication.  WhatsApp API  and WhatsApp Channels have especially gained popularity for making it easy for brands to seamlessly communicate with customers.  WhatsApp Channels is a relatively new feature that allows direct communication between users and organizations, and represents a paradigm shift between how people interact and share information. Unlike the traditional approach to messaging, WhatsApp channels allow for a one-to-many communication model. Hence, it is the perfect tool for broadcasting messages to a wider audience. In order to create a WhatsApp channel, you firstly have to create a WhatsApp Business account and verify your phone number. Next, download the WhatsApp Business app and complete the setup steps. Once configured, you can create a channel by adding conta...

India has more than 390.1 million monthly active WhatsApp users. It is among the top four countries with the largest WhatsApp user base. Hence, an increasing number of companies are leveraging WhatsApp business marketing in India. The reason for India’s high numbers is its significant population. The penetration level of WhatsApp in the country has also gone up over the years, and it is become a near-universal mode of communication in major cities. Hence, a business not switching to WhatsApp as a regular communication channel may lose out on many potential customers. Fortunately, there are many companies like Sinch in India through whom you can gain the maximum benefits of WhatsApp business APIs. Sinch would help you to: ·          Start conversations: Rather than waiting for the customers to learn more about your brand, you can initiate conversations through WhatsApp, and make it hassle-free for the customers to connect with your company. · ...

  Chatbots have become increasingly popular in the marketing landscape, owing to its ability to improve user experiences and automate customer service. With the advancements in NLP or natural language processing, chabots are able to understand and respond to human queries more efficiently than ever before. ChatGPT, a language model trained by OpenAI, is among the most popular chatbot for automating customer interactions. Integrating chatbots with WhatsApp business marketing can bring a range of benefits to a business. Not only does it lower the workload on customer service teams by automating repetitive and simple tasks, but also allows businesses to gather valuable insights into customer preferences that can help them to improve their products and services. ChatGPT can offer efficient and swift responses to customer queries. It basically is a generative large language model that receives text-based queries and returns human-like responses. OpenAI provides a fairly simple API in...

The popularity of WhatsApp business marketing , especially its chatbots, has majorly gone up over the last few years. ChatGPT, is another AI catboats tool that is recently making waves in the marketing landscape. Choosing to Integrate ChatGPT with WhatsApp can be an immensely smart move for businesses and allow them to take their customer communication experiences to a whole new level. One of the key benefits of using ChatGPT for WhatsApp businesses is its ability to handle customer queries and complaints in real-time. It can be a huge time-saver for businesses, as it frees the customer service staff members to focus on more complex issues while the chatbot handles routine inquiries. ChatGPT can even be programmed to handle frequently asked questions, and well as deliver relevant information to customers. Much like WhatsApp Chatbot , ChatGPT also works towards reducing the workload of customer service staff. To integrate ChatGPT With WhatsApp, you have to: Download   ChatG...

WhatsApp business marketing has been gaining popularity across varied industries for simplifying multiple aspects of customer communication. This messaging platform is now even used by B2B companies for marketing, sales and support. B2B companies generally have a long sales and marketing cycle, which is followed by extensive post-sales service and support. Traditionally, the B2B industry used channels like emails to book discovery and demo calls with prospects, and subsequently set follow-ups with each of their leads via automation. While email marketing is impactful, it is not always efficient. For instance, a prospect might be frustrated with a long email chain. Moreover, in many cases, promotional emails may directly go to the spam folder. Hence, it would be better for B2B companies to leverage conversational channels like WhatsApp instead. With WhatsApp Business API now available, there are many ways B2B companies can use this messaging platform, such as Prospect fol...

Owing to its rich media sharing options and global adoption, WhatsApp has emerged as a lucrative marketing tool for modern companies. Whatsapp bot service is especially being used by multiple companies to boost their customer support functions. In the modern, competitive business environment, it has become vital for brands to make themselves available and accessible for customers, and reach out to them in a comfortable and familiar way. WhatsApp business messaging facility manages to tick all the boxes. It allows for ubiquitous messaging that quick, efficient, and reliable on a platform used by numerous people across the planet. With this messaging platform, alerts and updates can be received in real-time. Moreover, any urgent questions that need answering can be answered in a timely and direct manner, with no middleman slowing down the process, if a company uses the bot feature of WhatsApp business API. Whatsapp bulk message sender can be extremely useful for sending promotional m...

Having a good marketing strategy in place is crucial for all modern companies to meet up with the high competition levels prevalent in the diverse industries and reach a wider audience. Today, Whatsapp business marketing has especially become a popular tool uses by businesses, due to its extensive reach. This messaging application is used by people of all backgrounds around the world, and hence through it speared their brand message and explore new markets. To ensure the best possible outcomes from the Whatsapp marketing process, one first needs to create a good strategy. A well planned out strategy is the foundation of every successful marketing process. It allows people to map their steps, and change plans swiftly in case something goes wrong. Here are a few pointers that people can use to create their WhatsApp marketing strategy to achieve the desire results: Define your goals and KPIs: Determining the marketing objectives would be the first step of the process, as it would help t...