Use of WhatsApp Business API by B2B companies

WhatsApp business marketing has been gaining popularity across varied industries for simplifying multiple aspects of customer communication. This messaging platform is now even used by B2B companies for marketing, sales and support. B2B companies generally have a long sales and marketing cycle, which is followed by extensive post-sales service and support.



Traditionally, the B2B industry used channels like emails to book discovery and demo calls with prospects, and subsequently set follow-ups with each of their leads via automation. While email marketing is impactful, it is not always efficient. For instance, a prospect might be frustrated with a long email chain. Moreover, in many cases, promotional emails may directly go to the spam folder. Hence, it would be better for B2B companies to leverage conversational channels like WhatsApp instead.

With WhatsApp Business API now available, there are many ways B2B companies can use this messaging platform, such as

  • Prospect follow-ups: While generating leads, you can collect phone numbers from the prospects as well. You may send them follow-ups on WhatsApp in order to gain an understanding of their interest in your services and products.
  • Prospect qualification: WhatsApp Chatbot can be used to set up interactive messages and FAQs during follow-ups. The prospects can be furthered qualified based on the interactions.
  • Product demos: Lot of back and forth of messages and long email chains are common when B2B try to book a time for product demos on email. However, with WhatsApp, they can provide on-the-go demos by making use of the multimedia feature or video calls.

Using WhatsApp for communication can be quite useful in nudging the prospects further down the sales cycle.

• Lead nurturing: Using a WhatsApp Business API solution provider, you can label contacts in your list as per their stage in the sales cycle. You can then send targeted messages to nurture these leads with more information about your products/ services.

 

Comments

Post a Comment

Popular posts from this blog

Unique Features Of The Business Version Of Whatsapp

  Modern businesses require modern solution, not only when it comes to their operations but also in the ways they interact and communicate with their customers. Nowadays a huge number of people use the service of Whatsapp instant messaging across the world to communicate with each other.   In the last few years, the system of leveraging Whatsapp secure messaging for businesses have also become quite popular. Whatsapp business API was specially launched for commercial purposes, and is equipped with multiple innovative features like: Register landline numbers: WhatsApp for business allows people to use their landline numbers to register for the app. They can also insert details about the type of business they have when registering. Automated replies: Automated Whatsapp marketing messages can now be sent through the business version of the tool. This allows brands to promptly cater to the customers at all times, even beyond the typical bu...
Read more

Dynamic ways customers can connect with their favorite brands on WhatsApp

Image
The ways to use WhatsApp business API are many, and features like click to chat link and QR codes make it easy for brands to connect with their target audience on this platform. WhatsApp click to chat feature has been designed for users who want to interact with a brand without saving their number. The click-to-chat link feature is one of a kind. This link can be shared by the brand to its target audience so that they can interact with the company any time they want. These links can additionally be promoted on the social media pages or website of a brand. The best aspect of WhatsApp click to chat link is that they are available free of cost, as long as the business uses WhatsApp business API solution . A business will not have to worry about the limit of links that they generate or users interacting with it via clicks. WhatsApp QR codes functionality is also quite similar to the WhatsApp’s click-to-chat link feature, the major difference between them is that users get to connect ...
Read more

Overcoming Challenges in Implementing WhatsApp Chatbots

Image
In today’s fast-paced market, brands are constantly looking for new ways to streamline operations and improve client experiences. Customer service bots have quickly revolutionized the way companies interact with their customers. They offer automated support, and instant answers and are a fantastic tool for boosting efficiency and self-service. However, bots come with certain downsides, and if these issues aren’t addressed it can hinder the digital customer experience rather than enhance it. Below are some things that brands can do to overcome the limitations of chatbots and maximize user experience.   Understanding the advantages of chatbots Chatbot technology comes with a lot of strengths that can benefit businesses and clients in certain ways. 24/7 availability Chatbots can work around the clock and can handle multiple user conversations at the same time. They offer customers assistance and support all hours of the day or night making them an ideal solution for busin...
Read more