Creating Effective Marketing Campaigns with WhatsApp Business

WhatsApp is the most popular messaging platform in the world. Commercial WhatsApp is steadily gaining popularity, as businesses across the planet are using this platform to connect with their current and prospective customers. WhatsApp marketing would be a highly effective way to stay in touch with your customers, as more than half of WhatsApp users check the app every day.



Here are a few WhatsApp business enterprise marketing tips and strategy you should follow:

·         Set up your business profile correctly: To get started with WhatsApp marketing, you need to properly set up your business profile on the platform, and add important business information to it. The details to add would include your business hours, business website, email address, and location. You also need to put your business category and business description.

·         Use messaging tools: Messaging tools like "Away Message," "Greeting Message," and "Quick Replies" are excellent for securing and maintaining customer relationships. You can set away messages for different times according to your convenience. For instance, a greeting message can be automatically sent when someone messages you for the first time or after 14 days of inactivity. Quick replies are useful for responding based on the message's context, saving valuable time in crafting responses.

·         Label your chats for better tracking: Based on the nature and size of your business, you shall have varied contacts for different purposes. To make managing contacts easier, you can keep adding and updating labels to the chats. You may even even add custom labels for segregating groups.

·         Broadcast greetings and important information: On important occasions like Diwali, Christmas, New Year, and more, you can send broadcast greetings to your customers to show them you are thinking of them. This practice helps enhance your brand recall. Broadcast messages can also be utilized to share important updates, such as the launch of new products or temporary business closures.

The simple tips mentioned above can help improve your WhatsApp business marketing outcomes.

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