Dynamic ways customers can connect with their favorite brands on WhatsApp

The ways to use WhatsApp business API are many, and features like click to chat link and QR codes make it easy for brands to connect with their target audience on this platform.




WhatsApp click to chat feature has been designed for users who want to interact with a brand without saving their number. The click-to-chat link feature is one of a kind. This link can be shared by the brand to its target audience so that they can interact with the company any time they want. These links can additionally be promoted on the social media pages or website of a brand. The best aspect of WhatsApp click to chat link is that they are available free of cost, as long as the business uses WhatsApp business API solution. A business will not have to worry about the limit of links that they generate or users interacting with it via clicks.

WhatsApp QR codes functionality is also quite similar to the WhatsApp’s click-to-chat link feature, the major difference between them is that users get to connect to a brand using a QR code rather than an active link. Brands can generate QR code through the menu setting section. Use of these codes is ideal when a brand has to be promoted on a large scale. The WhatsApp QR code of a brand can be published on pamphlets, banners, or digital signage.

Use of WhatsApp chatbot has also become quite popular today as it allows business to provide 24x7 support and assistance to the customers.

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