Usage of WhatsApp Business App and WhatsApp Business API


The trend of using WhatsApp as a business marketing and customer support tool is picking up pace with every passing day. WhatsApp basically offers two options for commercial use, the WhatsApp Business App and WhatsApp Business API. While both allow you to create a Whatsapp official account and connect with your customers, they have certain differences in their features and functionalities, and the one you choose shall depend largely on the size of your business.

The WhatsApp Business App is majorly meant for small businesses. Much like the typical Whatsapp messaging services, this app is also available for free for both Android and iPhone. It additionally comes equipped with a host of features that are not seen in the general WhatsApp version meant for personal communication, including fast replies, labels, and a business profile. All these features are meant to boost the customer support system of a company. However, the downside of the WhatsApp Business App is that it provides just one seat per account. This basically means that your business account can only be accessed through one mobile phone and sim card, making it an unfeasible system for companies having large, professional service teams.

WhatsApp Business API, on the other hand, was developed built for larger businesses with professional customer communication teams. While this API does not have its own front-end interface, it can be easily be connected



to discerning customer communication solutions such as Userlike, HubSpot, Salesforce, etc. Detailed information about this system, along with Whatsapp business number portability can be found online.

Comments

Post a Comment

Popular posts from this blog

Unique Features Of The Business Version Of Whatsapp

  Modern businesses require modern solution, not only when it comes to their operations but also in the ways they interact and communicate with their customers. Nowadays a huge number of people use the service of Whatsapp instant messaging across the world to communicate with each other.   In the last few years, the system of leveraging Whatsapp secure messaging for businesses have also become quite popular. Whatsapp business API was specially launched for commercial purposes, and is equipped with multiple innovative features like: Register landline numbers: WhatsApp for business allows people to use their landline numbers to register for the app. They can also insert details about the type of business they have when registering. Automated replies: Automated Whatsapp marketing messages can now be sent through the business version of the tool. This allows brands to promptly cater to the customers at all times, even beyond the typical bu...
Read more

Dynamic ways customers can connect with their favorite brands on WhatsApp

Image
The ways to use WhatsApp business API are many, and features like click to chat link and QR codes make it easy for brands to connect with their target audience on this platform. WhatsApp click to chat feature has been designed for users who want to interact with a brand without saving their number. The click-to-chat link feature is one of a kind. This link can be shared by the brand to its target audience so that they can interact with the company any time they want. These links can additionally be promoted on the social media pages or website of a brand. The best aspect of WhatsApp click to chat link is that they are available free of cost, as long as the business uses WhatsApp business API solution . A business will not have to worry about the limit of links that they generate or users interacting with it via clicks. WhatsApp QR codes functionality is also quite similar to the WhatsApp’s click-to-chat link feature, the major difference between them is that users get to connect ...
Read more

How to Integrate ChatGPT with WhatsApp?

Image
The popularity of WhatsApp business marketing , especially its chatbots, has majorly gone up over the last few years. ChatGPT, is another AI catboats tool that is recently making waves in the marketing landscape. Choosing to Integrate ChatGPT with WhatsApp can be an immensely smart move for businesses and allow them to take their customer communication experiences to a whole new level. One of the key benefits of using ChatGPT for WhatsApp businesses is its ability to handle customer queries and complaints in real-time. It can be a huge time-saver for businesses, as it frees the customer service staff members to focus on more complex issues while the chatbot handles routine inquiries. ChatGPT can even be programmed to handle frequently asked questions, and well as deliver relevant information to customers. Much like WhatsApp Chatbot , ChatGPT also works towards reducing the workload of customer service staff. To integrate ChatGPT With WhatsApp, you have to: Download   ChatG...
Read more