Automation and Chatbots: Enhancing Customer Service on WhatsApp Business Channels
WhatsApp enterprise solutions allow businesses to significantly level up their customer service efforts through automation and chatbots. WhatsApp bots use AI and ML to communicate with users. They are designed to assist businesses in providing customer support, generating leads, and increasing sales.
There many ways WhatsApp instant messaging and chatbots can help in improving customer service, including:
- Providing instant answers to FAQs: With WhatsApp chatbots, companies can effectively automate instant responses to frequently asked questions. For instance, if one runs a clinic, customers may reach out to them about their timings, location, , appointments and a lot more. As the answers to these FAQs can be automated, one wouldn’t need a human agent to continuously receive calls for appointments and general inquiries.
- Engaging with customers 24×7: Even if the office hours of a business are over and its employees are away, the customers can be engaged by using WhatsApp chatbot. WhatsApp can be used for sending pre-approved message templates and interactive list messages automatically.
- Running promotional messages: Promotional messages are a result-driven marketing tool that helps companies to acquire more qualified leads without making many efforts.
- Automating using message templates: WhatsApp message template is a highly advantageous feature that helps businesses to keep customers engaged with the brand. This platform can be used to send updates regarding their order updates, payment reminders, as well as alert messages in case of any unusual activity.The feature of message templates comes with WhatsApp Business API. If used in a proper manner by discerning businesses, message templates provides a good opportunity to improve brand recall value and customer satisfaction.
While WhatsApp solution for business is widely used for outbound messaging, it also provides commendable results for inbound messaging in many ways. One can put a link on their website or in a QR code to open a conversation, which makes it easy for customers to contact the brand.
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