Measuring Impact: Metrics for Evaluating the Success of Green Tick WhatsApp Marketing Campaigns
A green tick badge on WhatsApp indicate that your brand is genuine, one-of-a-kind, and trustworthy. A good WhatsApp business service provider can help brands get this verification. This badge adds a layer of credibility to a WhatsApp Business account. It signals to the users that the account is authentic and officially verified by WhatsApp. Verified business accounts may appear more prominently in search results when users look for businesses on WhatsApp. This increased visibility can subsequently help businesses attract more customers and potential clients, thereby improving the outcome of WhatsApp business marketing.
To evaluate the success of a WhatsApp marketing campaign, it is vital to focus on:
- Open rates: This implies to the percentage of people who opened the message. Open rate is a metric that indicates the effectiveness of a brand’s message in capturing the attention of the customers. A low open rate may imply that the message was not compelling enough or the customers are not interested in the content of the brand.
- Click-through rates (CTR): CTR is known to measure the percentage of customers who clicked on a link or call-to-action (CTA) in the WhatsApp message. This metric indicates the level of engagement of the customers with the brand’s content. High CTR indicates that its message was compelling enough, and the customers were motivated to take action.
- Opt-out rate: This is the same as email unsubscribe rate. This tells brands how many people are leaving its WhatsApp channel after executing a WhatsApp campaign. If the opt-out rate is low, it means that the brand is sending relevant, interesting content at the right frequency. But if it is high, then a brand should take a closer look at their campaign.
In addition to the above metrics, brands should also keep an eye on the conversion rates when availing WhatsApp bot service. This rate measures the percentage of customers who took the desired action, such as making a purchase, filling out a form, or signing up for a service.
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