3 Prominent Features of WhatsApp Business App


WhatsApp is the most popular and widely used messaging app in the world. Communicating on WhatsApp Group and chats with family and friends has become a part of regular life for many. Today, this messaging app is also being increasingly used for business communication as well. WhatsApp Business App comes with a more advanced interface than the regular app, and is tailored for managing an expansive volume of customer conversation. With its assistance, you can create quick replies or set automated messages to answer repeated questions from customer to provide them with 24/7 support. The business version of WhatsApp comes with the ability to use message templates and quick replies to save time.

Send quick replies

If you have an online business, then there is a good chance that you will get many customers who ask the same thing time and again. WhatsApp quick replies are a great way to reply to messages without having to type out a full response each time. You can add up to 50 quick replies and even assign keywords and shortcuts so that they can be used during conversations.

Contact labels

Labels help in organizing customer conversations in a convenient and simple manner. It would aid in creating diverse categories of customers. For instance, you can segment customers depending on their order status or type. Opting to add contact labels and clustering your chats would aid in getting a better picture of your customers. It is closely related to your KPIs as well, as customer segmentation often contributes to acquiring better revenue.

Message analytics

WhatsApp Business Statistics is a feature that allows you to check the number of messages that have been sent, delivered, read, or received. This data can be quite valuable in understanding the effectiveness of your chats, so that you can plan your future communication strategy accordingly.

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