How to sign up for WhatsApp business API?



WhatsApp API is ideal for companies that want multiple-user access to the platform, along with improved messaging capabilities. It makes building a WhatsApp bot for your business possible, and is well-suited for many medium to large businesses. Along with the chatbot, WhatsApp API does have multiple advanced features that you will not find on the typical WhatsApp Business App. Moreover, WhatsApp API integration with a CRM will allow you to effectively track and monitor agents and subsequently send personalized messages with advanced automation. Prior to applying for a WhatsApp API account, you must ensure that your business is eligible under the WhatsApp Commerce Policy. For example, WhatsApp does not allow Medical and Healthcare products to be sold on the platform.

Traditionally, WhatsApp business API integration was highly complicated and could take several weeks. However, now you can create an account and start messaging within a few minutes. WhatsApp Policy compliance and display name review are now not required to start messaging. The policy compliance check essentially is automatically triggered in the background just after the sign up process. On the other hand, display name review is only initiated after business verification. Currently, the WhatsApp API sign up process is as easy as just filling up a form with WhatsApp BSPs (business service providers). These BSPs would provide you with the needed support to set up and get started with your WhatsApp business account. Ideally, BSPs follow either classic sign up or embedded sign up approach. The former is a manual application process, and involves multiple back-and-forth actions between the business and the BSP agent. Embedded sign up, on the other hand, allows your business to complete the entire on-boarding process directly by filling up a form on the website of the BSP. It is more of a self-service process.

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