Sinch

  WhatsApp is the most widely used messaging app across the world, and provides online retailers with a great opportunity to get conversational commerce up and running. The intersection of messaging apps and shopping supports the system of conversational commerce. With  WhatsApp business API solution , it becomes possible for businesses to deliver customer support, answer customer questions, offer personalized recommendations, and more, through the messaging app itself. These use cases can be handled via human agents, virtual assistants, or both. There are many ways  WhatsApp business API  can help an ecommerce business, including: Direct communication with customers: WhatsApp allows for direct and real-time communication with customers. By using WhatsApp API, ecommerce business owners can engage in one-on-one conversations with customers, answer queries promptly, and even provide personalized recommendations, in order to improve the ov...

When it comes to eCommerce, it is essential to have conversational interactions with customers. Engaging and speaking to your target audience allows you to deliver conversational and personalized experiences. That is where WhatsApp comes into the picture.   It enables eCommerce retailers to offer timely help to customers and ensure relevant interactions. That provides value to customers and makes them more loyal to the brand. WhatsApp messages can be sent to customers at every stage of their journey, allowing eCommerce businesses to forge long-term relationships with their target audience. WhatsApp eCommerce Statistics Did you know that 15 million businesses are on WhatsApp in India? Nearly 67% of Indian customers depend on WhatsApp for support from their favorite brands. However, that is not all. Statistics show that nearly 40 million people make use of WhatsApp to view product catalogs each month. The open rate for these messages by brands is an amazing 99%. That makes...