Sinch

The most popular messaging app in the world, WhatsApp, has proven useful for customer service, one-on-one communications, as well as unconventional marketing campaigns. Commercial WhatsApp uses are many. You can use this platform to directly message leads, instantly answer their queries, showcase your product range and more. Marketers can explore a variety of strategies and features to boost revenue and increase conversions via WhatsApp Business API. WhatsApp comes with a host of features that make communication easier for both businesses and customers. For instance, you can send photos, videos, exact locations, GIFs, PDFs, or even voice recordings through the messaging platform. Due to this variety of formats, you would not have to limit answering customers’ inquiries with just text. It is also possible to send video tutorials or PDF guides through WhatsApp to help users with more complex problems. Moreover, the customers may even send screenshots or videos showing the issues they ...

WhatsApp is among the most  secure messaging platforms  available, and has emerged as a frontrunner in the ever-evolving landscape of digital communication.  WhatsApp API  and WhatsApp Channels have especially gained popularity for making it easy for brands to seamlessly communicate with customers.  WhatsApp Channels is a relatively new feature that allows direct communication between users and organizations, and represents a paradigm shift between how people interact and share information. Unlike the traditional approach to messaging, WhatsApp channels allow for a one-to-many communication model. Hence, it is the perfect tool for broadcasting messages to a wider audience. In order to create a WhatsApp channel, you firstly have to create a WhatsApp Business account and verify your phone number. Next, download the WhatsApp Business app and complete the setup steps. Once configured, you can create a channel by adding conta...