An insight into using WhatsApp for business customer service
Email conversations can be slow and not all people check their inboxes frequently. This drawback makes this channel not well suited for providing personalized customer service, speeding up resolutions, and solving customer concerns. Whatsapp business messages , however, can be useful in meeting all such concerns. This messaging application has over a 98% open rate, and conversations carried out through it pretty high engagement. Hence, it makes sense for companies to use Whatsapp to answer customer queries swiftly. By using Whatsapp business API , a business would be in the position to provide personalized customer support on this platform. Being able to view the chat history on the same thread and using contact numbers to identify customers makes it simpler for brands to identify and resolve customer pain points. When customers contact a brand with inquiries and problems, they mostly anticipate prompt responses. Through WhatsApp, brands may program automates mess...