Sinch

WhatsApp Business API is a pretty useful tool that can be used by medium and large scale businesses to improve their communication efforts and capabilities. This solution can easily be availed through a good Whatsapp solution provider , and allow your brand to effectively communicate with customers and boost their business growth. Among enjoying other features, with WhatsApp Business API you can even create a chatbot that assists in accelerating business accessibility, and provide real-time support to the customers. By integrating such chatbots into ERP and CRM applications, you get to manage your customer relationship operations in a quite systematic and streamlined manner. Creating an intelligent, AI enabled whatsapp bot that facilitates cognitive services would allow you to perform a variety of tasks with ease, starting from product research and customer support to follow-up communications and product catalog. Such a bot can effectively drive improved brand recognition for yo...

WhatsApp business marketing has been gaining popularity across varied industries for simplifying multiple aspects of customer communication. This messaging platform is now even used by B2B companies for marketing, sales and support. B2B companies generally have a long sales and marketing cycle, which is followed by extensive post-sales service and support. Traditionally, the B2B industry used channels like emails to book discovery and demo calls with prospects, and subsequently set follow-ups with each of their leads via automation. While email marketing is impactful, it is not always efficient. For instance, a prospect might be frustrated with a long email chain. Moreover, in many cases, promotional emails may directly go to the spam folder. Hence, it would be better for B2B companies to leverage conversational channels like WhatsApp instead. With WhatsApp Business API now available, there are many ways B2B companies can use this messaging platform, such as Prospect fol...