What are the advantages of WhatsApp Business API for e-commerce?
WhatsApp significantly assists ecommerce brands in interacting with both their target and existing customers in a smooth manner. Almost all ecommerce companies, regardless of their size or type, can benefit from a WhatsApp business API solution . Among other things, gaining traction with new customers is a vital aspect of the ecommerce journey. The use of WhatsApp business API can completely automate this process and help your business to get the required customer data with just a simple click-to-chat link. You can simply include a chat widget on your website or app which will direct them to a WhatsApp Chat, to aid the customers in the purchase process. The customers can also be provided with the option of opting in for notifications via WhatsApp from your company. This would allow you to send notifications and updates to your target audience on a regular basis, through a communication channel that they are likely to use on a daily basis. Shopping cart abandonment i...