What are the advantages of WhatsApp Business API for e-commerce?

WhatsApp significantly assists ecommerce brands in interacting with both their target and existing customers in a smooth manner. Almost all ecommerce companies, regardless of their size or type, can benefit from a WhatsApp business API solution. Among other things, gaining traction with new customers is a vital aspect of the ecommerce journey. The use of WhatsApp business API can completely automate this process and help your business to get the required customer data with just a simple click-to-chat link. You can simply include a chat widget on your website or app which will direct them to a WhatsApp Chat, to aid the customers in the purchase process. The customers can also be provided with the option of opting in for notifications via WhatsApp from your company. This would allow you to send notifications and updates to your target audience on a regular basis, through a communication channel that they are likely to use on a daily basis.



Shopping cart abandonment is one of the biggest concerns faced by ecommerce marketers. Timely use of WhatsApp chatbot can be of a huge assistance in managing this problem. After your customer has opted-in for receiving messages from WhatsApp, you can use its bot to ask the customers if they require any help with the order they were trying to place automatically. Providing instant assistance with an order is quite an efficient way to encourage customers to revisit their cart and ultimately complete their purchase.

Broadly speaking, by using WhatsApp API you can engage your customers on their favorite channel, build loyalty and ultimately create a smooth brand experience

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