Key Features Of Whatsapp Business Application

 


The WhatsApp Business application is available for both Android and IOS and can be used by companies of diverse types and sizes. By making use of WhatsApp messaging services, companies can interact with their existing and prospective customers in a personalized and interactive manner, while getting the opportunity to build a positive rapport with them.

Let’s take a look at some key features of the WhatsApp business application:

Business profile

You can create a business profile of your brand that carries information your target audience might be searching for. This includes your address, business description, email address, and website.

Quick replies

By making use of quick replies, you can save and re-use certain frequently used messages. This can help you to answer the frequently asked questions associated with your brand and its offerings in no-time.

Automated messages

WhatsApp business API allows you to send automated messages, much like using chatbots.  This feature especially comes in as a huge advantage for large scale companies who have a global presence. Responding to customer queries swiftly often becomes an issue with such companies in case they belong to different time zones. However, modern day customers expect a prompt response to their concerns at all times. By using automated messaging, a company can make its customer service and business support functions available 24x7.  This can be quite helpful in building customer loyalty and create a positive image of the company.

Message statistics

WhatsApp business application allows companies to acquire insights into important metrics, like how many of their messages were successfully sent, delivered, and read.

Labels

The labels feature provided on the platform makes it easier for companies to organize their contacts and chats, so that they can find what they are looking for with ease, in the times of need.

Sending bulk SMS via WhatsApp is also possible for companies. This feature is especially useful when it comes to spreading awareness about certain offers, promoting a new product and so on. This platform offers businesses a convenient and direct gateway to a variety of customer communications and campaigns. It also eradicates the issues associated with frustrating customer service and support calls, long hold times, never-ending routing to agents, and backlogged support emails.WhatsApp Business offers companies with a personal environment to chat with customers in real-time.

Location: Noida, Uttar Pradesh, India

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