An Insight Into Using Whatsapp Chatbots For Marketing Functions

WhatsApp today has established itself as a great marketing platform for business organizations of all sizes. Companies can easily make a Whatsapp corporate account and use certain unique features offered by the platform to support their marketing efforts. Whatsapp chatbot is especially a great tool that can be used to promote the arrival of new products and services, upcoming events, and discount offers to customers on a global scale. The chatbot option provided by Whatsapp can be formatted in varied styles, and allows for the inclusion of multimedia. Hence, with its assistance, marketing teams can be a lot more creative in their campaigns. Moreover, by choosing to integrate these bots into CRM, companies can easily analyze customer data, and subsequently, provide personalized recommendations on products and services based on the collected insights.

WhatsApp integration is also immensely helpful in automating a host of repetitive marketing tasks, including emailing and social media posting. Hence, by availing such solutions, companies can free up their marketing and sales team for more strategic work. The ability of WhatsApp bots to use broadcast lists in order to send broadcast and outbound notifications also helps out in a marketing campaign. WhatsApp bots may even create the opportunity for the customers to be able to sign up for company newsletters and promotions. In short, there are many ways Whatsapp bots can be used to support the marketing functions of a company. These bots make it possible to use Whatsapp for business support as well.

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