Posts

Showing posts from October, 2021

Using WhatsApp As A Tool For Customer Service And Engagement

Image
  Modern communication channels like SMS and email are widely used by business organizations today. However, with the evolution of technologies, these channels are not enough to meet consumer demand. Modern consumers prefer engaging with business that use convenient omnichannel solutions, such as WhatsApp secure messaging . WhatsApp Business can provide you with an effective way of engaging in two-way messaging with customers through an app that they are most likely to be using on a daily basis. This popular texting application provides companies of all sizes and types an easy and direct gateway to connect with customers and boost their communications efforts. The days when customers used to deal with frustrating customer service and support calls, backlogged support emails, and never-ending routing to agents, are long gone. Modern customers are likely to shift their brand if they come across such concerns. This is why it is vital that you use WhatsApp as a business tool to avoi...

A Basic Understanding Of The Features Of Whatsapp Business API

Image
WhatsApp Business API has been designed particularly for growing businesses and bigger companies. It is equipped with a number of advantageous features and tools that allow companies to use WhatsApp for business support and marketing. This API offers plenty of integrations with other systems like CRMs, contact center tools, ticketing platforms, etc.  This allows businesses to streamline their customer interactions and accelerate their conversions to a good extent. Business API of WhatsApp additionally has a centralized dashboard and shared team inbox that facilitates easy chat and customer management. It also allows multiple users to sign in to the dashboard at once. With this Business API brands can also create a personalized “about” section that lets their customers easily see the importantinformation about the company when they open the relevant brand profile. This makes the API a great way to give consumers a quick snapshot of what a brand actually is about, while underlini...