A Basic Understanding Of The Features Of Whatsapp Business API



WhatsApp Business API has been designed particularly for growing businesses and bigger companies. It is equipped with a number of advantageous features and tools that allow companies to use WhatsApp for business support and marketing. This API offers plenty of integrations with other systems like CRMs, contact center tools, ticketing platforms, etc.  This allows businesses to streamline their customer interactions and accelerate their conversions to a good extent. Business API of WhatsApp additionally has a centralized dashboard and shared team inbox that facilitates easy chat and customer management. It also allows multiple users to sign in to the dashboard at once.

With this Business API brands can also create a personalized “about” section that lets their customers easily see the importantinformation about the company when they open the relevant brand profile. This makes the API a great way to give consumers a quick snapshot of what a brand actually is about, while underlining the solutions and services it provides. Along with thebrand name people can list details such as their business location, working hours, email, and website in this section, as well as write a short description.

Business API of WhatsApp is also ideal for sending programmatic responses to customers’ queries, and facilitates tracking of performance and key metrics. Many types of WhatsApp marketing messages can be sent to the target audience with the help of this platform, which allows for better customer engagement.  As this API provides verification of an official business account via a green checkmark, customers are like to find interactions made through this platform more trustworthy than typical SMS.

 

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