Top Advantageous Aspects Of Using Whatsapp To Connect With The Customers
WhatsApp
offers a high level of convenience to both brands and their customers. By
making a WhatsApp
official account, brands would be in the position to address customer
queries and complaints in real-time.
Customers having difficulty placing orders through a brand website may
get in touch with them on WhatsApp, and acquire the needed assistance to get
through the process. This will also help companies to increase their conversion
rate. WhatsApp especially proves to be the perfect platform to send bulk
messages to prospective clients with the help of a dynamic range of branded
content, including videos, images, webinars, and more. Through it, companies can easily send out
brochures and newly launched product videos to both the existing customers and
prospective leads. Doing so increases awareness and facilitates the system of
cross-selling.
The top
reasons why a growing number of companies across the planet are using WhatsApp
to connect with their clients include:
·
Security: Whatsapp
instant messaging is widely trusted around the world due to its
encryption and authentication. This application makes sure that are conversions
are kept private, which contributes to establishing greater reliability among
the customers.
·
Reach: Initiating conversions with
the customers becomes much easier through WhatsApp. It is the most extensive
and widely used messaging apps in the world, making it the ideal platform to
reach people.
·
Branded Experiences: WhatsApp
allows companies to create their own business profiles or accounts. Customers
can directly access the brand information, links to company website/social
media, and more, through these profiles.
·
Better Customer Connect: WhatsApp
goes a long way in creating a personal rapport with the customers and improving
customer retention rates. This contributes to increasing the conversions and
ROI of a company as well.
Using Whatsapp
solution for business would be a prudent move for companies of all types and
sizes.
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