Top Advantageous Aspects Of Using Whatsapp To Connect With The Customers

 


WhatsApp offers a high level of convenience to both brands and their customers. By making a WhatsApp official account, brands would be in the position to address customer queries and complaints in real-time.  Customers having difficulty placing orders through a brand website may get in touch with them on WhatsApp, and acquire the needed assistance to get through the process. This will also help companies to increase their conversion rate. WhatsApp especially proves to be the perfect platform to send bulk messages to prospective clients with the help of a dynamic range of branded content, including videos, images, webinars, and more.  Through it, companies can easily send out brochures and newly launched product videos to both the existing customers and prospective leads. Doing so increases awareness and facilitates the system of cross-selling.

The top reasons why a growing number of companies across the planet are using WhatsApp to connect with their clients include:

·       Security: Whatsapp instant messaging is widely trusted around the world due to its encryption and authentication. This application makes sure that are conversions are kept private, which contributes to establishing greater reliability among the customers.

·       Reach: Initiating conversions with the customers becomes much easier through WhatsApp. It is the most extensive and widely used messaging apps in the world, making it the ideal platform to reach people. 

·       Branded Experiences: WhatsApp allows companies to create their own business profiles or accounts. Customers can directly access the brand information, links to company website/social media, and more, through these profiles.

·       Better Customer Connect: WhatsApp goes a long way in creating a personal rapport with the customers and improving customer retention rates. This contributes to increasing the conversions and ROI of a company as well.

Using Whatsapp solution for business would be a prudent move for companies of all types and sizes.

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