A brief overview on using whatsapp for business

 


With more than a billion users worldwide, whatsapp API is considered to be among the most popular communication channels today. It is extensively used in more than 180 nations and around 60-65 billion messages are communicated through it on a regular basis.  People spend a lot of time chatting with their family and friends on WhatsApp. Owing to the high usage of this app and the increasing amount of time people spend on it, WhatsApp has become a great place for brands to connect with their customers.  By Using whatsapp API to send message, you can provide your customers with the benefit of getting answer to all their customer service queries and questions right on the app they use the most, without having to visit your brand website.

What is WhatsApp Business?

Small businesses can use the WhatsApp Business app that is free to download and very easy to use.  With its assistance, it becomes exceedingly easy for businesses to connect with their customers in a personal manner.  You can create an impressive business profile on this app and use a variety of convenient tools like replies and automated messages. You can avail the benefit of better organizing your contacts with labels through this app.

For medium and large businesses, on the other hand, usage of the WhatsApp Business API shall be a smarter choice. It will offer them the opportunity to connect with their customers across the planet with the help of an authorized WhatsApp service provider.   The API will also allow you to create a business profile and use amazing messaging tools it provides, along with the ones present in the typical WhatsApp Business app.  This API also facilitates Whatsapp chatbot integration.

On the whole, WhatsApp for Business provides you with a secure, safe and easy-to-use channel stay in touch with your customers. 

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