An insight into the automated messaging features of WhatsApp Business account

 


 

Business organizations have two options available to when it comes to using WhatsApp for customer communication, WhatsApp Business account and WhatsApp Business API account.  Each of these options has their own functionality and capabilities, Whatsapp API being more advanced and feature packed. This API is ideal for medium and large scale businesses, while WhatsApp Business account is a better choice for small business owners.  No matter which option you choose, you firstly have to create a Whatsapp official account to start communicating with your customer. After doing so, you can send unlimited messages to your customers.  However, there is a limit to sending messages for unique customers to make sure that the users are not spammed with brand messages.  In addition to typical text messages, you can even send audio, image, and video-based messages through Whatsapp to your customers.

There additionally are a set of message functions that you can automate on WhatsApp Business, such as:

  • WhatsApp Quick Reply: This function can be enabled with the help of buttons. Rather than typing long questions, you can simply display them through interactive buttons that provide the answers for common queries raised by the customers.
  • WhatsApp Greeting Messages:  This function allows you to greet your customers whenever they want to chat. You might even customize the greetings messages in order to meet your brand requirements.
  • WhatsApp Away Messages: With the help of WhatsApp auto-reply, you can set automated WhatsApp replies and even schedule them as per your desired timings. This is one of the most extensively used features of the WhatsApp Business account.

More details on using Whatsapp platform for business can be found online. 

Contact

Sinch India Limited

7th Floor, Tower-4, Express Trade Towers 2,

B-36, Sector-132, Noida – 201 301

Tel: +91 120 6139000
Fax: +91 120 6139100
E-mail: marketing@aclmobile.com

 

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