Steps involved in applying for a WhatsApp API account
WhatsApp API has been designed for medium to large companies who aim at using this messaging platform to strengthen their communication strategy. WhatsApp API, however, is not the same as WhatsApp Business App in many ways. First of all, WhatsApp API has a lot more advanced features, like multi-user support and WhatsApp Notifications. Secondly, WhatsApp API is not free. You will have to pay for sending WhatsApp broadcasts or notifications through the API. Details of whatsapp business pricing can be found online. Moreover, you can create a WhatsApp Business API Account only through authorized WhatsApp Partners. The application process you go through to create a Whatsapp corporate account may vary a bit, from one partner to another.
On the whole, applying for a WhatsApp API account majorly involves four steps:
- Buying or porting a phone number
- Undergoing WhatsApp Commerce Policy and Display Name checks
- Verifying Facebook Business and number, and accepting messaging permissions
- Generating an API Key to connect to a business software
While certain WhatsApp Partners require you to buy a number, many others enable you to port your own number. You need to make sure that the chosen number can receive SMS and calls, and is not used for any other WhatsApp account. After obtaining a WhatsApp API account, you shall be required to generate your WhatsApp API account key and connect it to business software. As it has no front-end interface or app, WhatsApp API needs to be integrated into a third-party WhatsApp CRM before you can use it. More details on having whatsapp business account on the API can be found online.
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