Technology plays a crucial role in speeding up service delivery and enhancing productivity today by reducing human intervention in repetitive tasks.  Rapidly evolving technologies, including AI enabled chatbots, are becoming vital to enabling streamlined automation of processes and workflows. Whatsapp chatbot is basically designed to have conversations with humans over chat, and is extensively used by banks and FinTech firms today to provide support, answer queries and generate leads on the most popular messaging application of the planet.
 

Banking and FinTech sector is fiercely competitive. Consumers often complain of the lack of accessibility to proper customer service and resources in this domain. To get ahead of the competition, hence, leveraging whatsapp bot integration can be a game changer for your business. It can allow you to facilitate smooth and seamless interaction with prospects and existing customers on the app that they are likely to use a lot already.

WhatsApp business chatbot provides an ideal channel to the banks and FinTech companies to deliver customer support through automation, and ensure that customers do not have to wait for hours to get their queries resolved. This bot can be used to answers all the common support queries instantly. If the bot receives a complex query, then it can always be directed to a query to a human customer support agent. WhatsApp Business API has quite a simple, easy to use and convenient setup for customer query resolution.

Banks and FinTech companies can also through directly market to a large number of users WhatsApp bot. For instance, they may send a special promotional offer to a prospect and enjoy the benefit of automatically initiating the sign-up process using the bot. Maintaining such a process reduces the risk of losing the prospect owing to the hassle of convincing the user to visit a website or dealing with an unsatisfactory service experience.

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