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WhatsApp Business  is a free app that comes with a number of features, and is especially perfect for small and medium scale businesses. Starting from saving time to personalizing the conversation, using this app goes a long way in building a smooth buying experience for your existing and prospective customers. WhatsApp Business App  has many amazing features, including: Business Profile: On the Business App of WhatsApp, you can create your very own business profile to provide helpful information to the customers. This profile can feature your business name, address, business description, email address, website link, and more. Having such a business account can assist you to gain the loyalty of the customers. It provides a business profile a reliable familiar “face" and identity. Quick Replies: These messages are meant to answer common questions. Quick replies are helpful in saving and reusing messages that you might send fre...

WhatsApp API is ideal for companies that want multiple-user access to the platform, along with improved messaging capabilities. It makes building a  WhatsApp bot  for your business possible, and is well-suited for many medium to large businesses. Along with the chatbot, WhatsApp API does have multiple advanced features that you will not find on the typical WhatsApp Business App. Moreover, WhatsApp API integration with a CRM will allow you to effectively track and monitor agents and subsequently send personalized messages with advanced automation. Prior to applying for a WhatsApp API account, you must ensure that your business is eligible under the WhatsApp Commerce Policy. For example, WhatsApp does not allow Medical and Healthcare products to be sold on the platform. Traditionally,  WhatsApp business API   integration was highly complicated and could take several weeks. However, now you can create an account and start messaging within a few minutes. WhatsApp Polic...