Use WhatsApp API to attract more customers to your ecommerce business

 


WhatsApp API has been particularly designed to support the customer service and marketing efforts of a business. As it is an API, it does not have any front end interface or app. You will have to take the WhatsApp API endpoint to integrate it into your technology stack, and subsequently create a WhatsApp Business Account. 

While businesses of any type can use WhatsApp API, it particularly benefits ecommerce companies. As ecommerce brands have limited or no physical customer interaction, it is vital that their online interactions are always fast, simple, and powerful. The use of Whatsapp business API helps in achieving this goal, and provides a new avenue of customer engagement for ecommerce businesses. You can use advanced chatbots and opt-ins through it to capture leads for your business.

On-site Chat

Rather than an on-site assistance bot that waits right at the corner of your website, you may create a WhatsApp bot button or bubble to invite web visitors to engage with your brand. These bots can also assist visitors with the buying process.

Notification opt-ins

This feature allows potential customers to receive updates, news, and alerts via WhatsApp. For example, your lead might sign up to receive a notification when a product is back in stock.

Campaign ads CTA

Click-to-WhatsApp marketing approach is a great way to drive acquisition. Under this process, whenever a prospect clicks on a Google or facebook ad, they would be invited to a WhatsApp conversation rather than visiting your website.

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