Four common uses cases of WhatsApp in the automobile industry
An increasing number of carmakers and car dealers are using WhatsApp to connect with their customers. In the automobile industry, a keen focus is maintained on providing customers an enjoyable experience with simplicity. The use of WhatsApp Business API helps automobile companies to optimize customer service, and engage both prospective and existing customers. While SMS and phone calls lack multimedia capability and email lacks speed, WhatsApp proves to be the go-to platform for quick, personal, modern messaging.
Common uses of WhatsApp in the automobile industry include:
- Product Announcements: You can send targeted campaigns to your contact lists through WhatsApp , as new car models come into stock. This app facilitates the creation of conversational flows that can be turned into sales opportunities.
- Servicing Reminders: WhatsApp ongoing campaigns feature can be used to trigger servicing reminders to the customers automatically at the right time. This will help in boosting service bookings and ensure better customer experience.
- Test Drive Booking: WhatsApp chatbot can act as an automated appointment management assistant, which allows potential buyers to schedule test drives with ease.
- Customer Service Helpdesk: WhatsApp bot can also prove to be helpful in answering and solving customer queries 24x7. Updates on tickets can also be sent through Ongoing Campaigns.
Right from making product announcements to test drive booking and servicing reminders, the uses of WhatsApp API in the automobile industry are many. You can always explore the web to know more about these use cases.
Sinch
India Limited
Fax: +91 120 6139100
E-mail: marketing@aclmobile.com
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