Modern educational institutions use WhatsApp Business API for lead generation and lead qualification

 


Educational institutions across the globe have been forced to evolve due to the ever-increasing competition further propelled by the emergence of online education options. Nowadays, WhatsApp Business API is widely used by these institutions to keep pace with the industry changes, and effectively generate and qualify leads.

Lead Generation

While prospective students and their parents today are likely to be flooded with marketing messages on the web and social media platforms, they usually crave for a more direct connection that can be built through two-way communication via WhatsApp. The intimacy and convenience of this messaging platform make it perfect for obtaining and sharing information. You can easily send course descriptions, curriculums and more to the prospective students through WhatsApp API. As most people check this messaging platform several times a day, it will not only help you to generate but also nurture the lead.

Lead Qualification

Qualification is the step that follows lead acquisition. You can simply use a Whatsapp Chabot to connect with the prospects and keep them engaged. These AI powered bots are conversational in nature. Hence, they are able to react to inputs in real-time. Hence, they provide you with the power to personalize each individual experience based on the answers of the prospects. By doing so, you can make sure that you do not waste anyone’s time with information they already know and provide prompt answers for any queries the prospect may have.

Sinch India Limited

7th Floor, Tower-4, Express Trade Towers 2,

B-36, Sector-132, Noida – 201 301

Tel: +91 120 6139000
Fax: +91 120 6139100
E-mail: marketing@aclmobile.com

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