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Showing posts from February, 2023

Deliver an all-round shopping and customer experience with WhatsApp conversational commerce

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Conversational commerce is a type of eCommerce approach that focuses on two-way conversations with customers via the use of online chat tools like  Whatsapp chatbot .   Brands may implement conversational commerce to improve dialogue and overall communication by making use of instant messaging and chatbot features of WhatsApp. With the advent of  WhatsApp business API , this platform is used by thousands of brands across the planet to connect with customers. The rich media capabilities of WhatsApp enable eCommerce brands to share pictures, audio files, PDFs, videos and more, which makes it easier for their sales/support teams to provide customer support and answer product queries in an engaging manner. WhatsApp can also be used by businesses to send videos for product demonstrations, customer surveys, payment links, shipping alerts, boarding tickets and more. As the WhatsApp platform is end-to-end encrypted all the messages sent and received through it are secure. Thi...

WhatsApp chatbot: A secure channel for connecting and communicating with customers

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Having more than 1.5 billion monthly active users across 180 countries, WhatsApp is considered to be a global leader in the messaging landscape. While it started out as a platform for users to connect with their family and friends initially, with the advent of whatsapp business it has become a much popular medium for businesses to engage with clients. Using WhatsApp chatbot can especially be highly advantageous for modern day companies. 24×7 availability with high security The end-to-end encryption of WhatsApp makes it one of the most secure platforms on the planet. It ensures that only you and the person you are communicating with are able to read the messages being sent and receives. As a result, Whatsapp business API   can be the ideal tool for sending sensitive information like transactional updates, account details, and follow-ups. Moreover, WhatsApp chatbots are available to assist customers around the clock. They can check their account details whenever they want throu...