WhatsApp chatbot: A secure channel for connecting and communicating with customers

Having more than 1.5 billion monthly active users across 180 countries, WhatsApp is considered to be a global leader in the messaging landscape. While it started out as a platform for users to connect with their family and friends initially, with the advent of whatsapp business it has become a much popular medium for businesses to engage with clients. Using WhatsApp chatbot can especially be highly advantageous for modern day companies.



24×7 availability with high security

The end-to-end encryption of WhatsApp makes it one of the most secure platforms on the planet. It ensures that only you and the person you are communicating with are able to read the messages being sent and receives. As a result, Whatsapp business API  can be the ideal tool for sending sensitive information like transactional updates, account details, and follow-ups. Moreover, WhatsApp chatbots are available to assist customers around the clock. They can check their account details whenever they want through this platform.

Provides improved visibility and customer relationships

Customers who enjoy a hurdle free experience have higher chances of making purchasing from your company again. Your company needs to be where the customers are, and provide them with timely assistance whenever needed. Due to the wide market penetration of WhatsApp, its chatbots are able to provide assistance to the customers on the platform they are most likely to use every day. Whatsapp Bot ensures that your brand is never a click away.

You may even create WhatsApp click-to-chat link to direct users to your WhatsApp number. You may include it on your email newsletter or website homepage, to let the customers know how they can connect with you.

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