Deliver an all-round shopping and customer experience with WhatsApp conversational commerce

Conversational commerce is a type of eCommerce approach that focuses on two-way conversations with customers via the use of online chat tools like Whatsapp chatbot. Brands may implement conversational commerce to improve dialogue and overall communication by making use of instant messaging and chatbot features of WhatsApp.



With the advent of WhatsApp business API, this platform is used by thousands of brands across the planet to connect with customers. The rich media capabilities of WhatsApp enable eCommerce brands to share pictures, audio files, PDFs, videos and more, which makes it easier for their sales/support teams to provide customer support and answer product queries in an engaging manner. WhatsApp can also be used by businesses to send videos for product demonstrations, customer surveys, payment links, shipping alerts, boarding tickets and more.

As the WhatsApp platform is end-to-end encrypted all the messages sent and received through it are secure. This level of privacy enables businesses like banks to use Whatsapp API to send sensitive information to customers without any hassle.

Provide an all-round shopping experience

Imagine you are checking out the website of a fashion brand on your phone, and you click on the WhatsApp icon present there. You would be instantly taken to a chat within WhatsApp and provided with an automated shopping experience that helps you to personalize your order with your choice of outfit and size. Within minutes, you shall be guided through the process from start to finish without putting in any such effort, and you will have the exact product you are searching for.

WhatsApp Business messaging is among the main communication channels and pillars for modern ecommerce businesses, and allows brands to engage in dialogue with customers on a conversational level, and ultimately improve conversions.

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