WhatsApp for Nonprofits: Effective Communication for Social Causes

Communication is major concern faced by NGOs across the planet. Fortunately, modern messaging apps like WhatsApp have made it a lot simpler for non-profit organizations to connect with more people. Even WhatsApp business number portability is fairly simple today. WhatsApp Business app and API provides NGOs with a great avenue to promote the noble causes they are involved in. They may use WhatsApp to connect with donors, volunteers, beneficiaries and other stakeholders. It also helps them to communicate with various third parties, especially when it comes to coordinating and organizing events and drives.

The WhatsApp Business solutions have many important features that can be beneficial for NGOs, such as:

  • It would enable NGOs to create a verified business profile
  • It makes it possible to engage in conversations with members, donors and volunteers in real time
  • Automated responses can be set up for FAQs, thereby saving a lot of time of the NGO staff
  • NGOs can share documents, images, videos, PDF files and audio fines on Whatsapp to make their content more engaging and useful to recipients
  • Automated messages can be set up to welcome new contacts or acknowledge messages that have reached the NGO beyond its working hours

WhatsApp Business App is well suited for small NGOs that have around 1-5 members managing the incoming queries. However, for large NGOs that might operate across multiple cities or states, and have an entire team that must collaborate and work together closely, the WhatsApp Business API would be a better option.  Any reputed WhatsApp business service provider would help an NGO to use WhatsApp API.

A typical; NGO receives multiple inquiries on a daily basis. Delay in responding to donor questions and not attending grievances in time may hamper the reputation of an NGO, and can even lead to a reduction in donations and participation. Hence, it is prudent for such organizations to use a two-way communication channel like Whatsapp. Details of WhatsApp business pricing can be found online.

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