WhatsApp Business API vs. WhatsApp Business App: Choosing the Right Solution for Your Business

WhatsApp Business App is meant for small and medium-sized businesses and allows them to communicate with their customers on WhatsApp. You do not have to worry about WhatsApp business pricing as this app is free to download on Android and iPhone. To get started with the app, you simply have to download and install it, enter the verified business number, and subsequently fill in all the details which are required. Your WhatsApp business account will be ready within just a few clicks. This app can be used for basic automation like greeting and quick replies.


WhatsApp Business API is designed for enterprises that have a higher messaging volume and allows them to automate their communication. You have to seek the assistance of a WhatsApp business service provider to use this API. The API is extremely flexible and the features are only limited by the tool businesses integrate with or create. You can even implement a business chatbot with the help of WhatsApp API.

Ultimately, if you run a local or small business that has a relatively small customer base, then WhatsApp Business App would be the right option for you. It is a free app through which you can enjoy functionalities like label conversations, quick replies and more. However, if you have a medium to large business, and get a large volume of queries on a daily basis then WhatsApp Business API would be a better choice. It comes with a long list of features like real-time reports and analytics. Business Account built via API can be accessed by multiple devices. The API also allows for CRM integration.

More insight into WhatsApp Business App, WhatsApp Business API and even WhatsApp business number portability can be found on the web.

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