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A green tick badge on WhatsApp indicate that your brand is genuine, one-of-a-kind, and trustworthy. A good WhatsApp business service provider can help brands get this verification.   This badge adds a layer of credibility to a WhatsApp Business account. It signals to the users that the account is authentic and officially verified by WhatsApp. Verified business accounts may appear more prominently in search results when users look for businesses on WhatsApp. This increased visibility can subsequently help businesses attract more customers and potential clients, thereby improving the outcome of WhatsApp business marketing . To evaluate the success of a WhatsApp marketing campaign, it is vital to focus on: Open rates: This implies to the percentage of people who opened the message. Open rate is a metric that indicates the effectiveness of a brand’s message in capturing the attention of the customers. A low open rate may imply that the message was not compell...

WhatsApp enterprise solutions allow businesses to significantly level up their customer service efforts through automation and chatbots. WhatsApp bots use AI and ML to communicate with users. They are designed to assist businesses in providing customer support, generating leads, and increasing sales. There many ways WhatsApp instant messaging and chatbots can help in improving customer service, including: Providing instant answers to FAQs: With WhatsApp chatbots, companies can effectively automate instant responses to frequently asked questions. For instance, if one runs a clinic, customers may reach out to them about their timings, location, , appointments and a lot more. As the answers to these FAQs can be automated, one wouldn’t need a human agent to continuously receive calls for appointments and general inquiries. Engaging with customers 24×7:   Even if the office hours of a business are over and its employees are away, the ...