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WhatsApp API has been designed for medium to large companies who aim at using this messaging platform to strengthen their communication strategy. WhatsApp API, however, is not the same as WhatsApp Business App in many ways.   First of all, WhatsApp API has a lot more advanced features, like multi-user support and WhatsApp Notifications. Secondly, WhatsApp API is not free. You will have to pay for sending WhatsApp broadcasts or notifications through the API. Details of whatsapp business pricing can be found online. Moreover, you can create a WhatsApp Business API Account only through authorized WhatsApp Partners.   The application process you go through to create a Whatsapp corporate account may vary a bit, from one partner to another.  On the whole, applying for a WhatsApp API account majorly involves four steps: Buying or porting a phone number Undergoing WhatsApp Commerce Policy and Display Name checks Verifying Facebook Business and number, and acc...

Technology plays a crucial role in speeding up service delivery and enhancing productivity today by reducing human intervention in repetitive tasks.   Rapidly evolving technologies, including AI enabled chatbots, are becoming vital to enabling streamlined automation of processes and workflows. Whatsapp chatbot is basically designed to have conversations with humans over chat, and is extensively used by banks and FinTech firms today to provide support, answer queries and generate leads on the most popular messaging application of the planet.   Banking and FinTech sector is fiercely competitive. Consumers often complain of the lack of accessibility to proper customer service and resources in this domain. To get ahead of the competition, hence, leveraging whatsapp bot integration can be a game changer for your business. It can allow you to facilitate smooth and seamless interaction with prospects and existing customers on the app that they are likely to use a lot already. W...

WhatsApp is the simplest and most convenient channel for your customers to get in touch with your brand as this messaging platform is likely to be a part of their daily habit. WhatsApp Business API has especially been designed to allow medium and large businesses to get in touch with their customers across the world. There are many Whatsapp business API solution providers available today which makes it easy for any business to access this API and leverage it to boost their business communication.  WhatsApp Business API is not an out-of-the-box solution and it does not come with its own front-end interface. Your business has to integrate the WhatsApp API’s endpoint to your customer communication software, and subsequently be in a position to receive and answer unlimited WhatsApp messages from the customers. While Whatsapp API integration does involve a fee, it does go a long way in making customer service and marketing processes simpler for your company.   This API allows for...

  A host of online journeys starts with a button. It can trigger a product search, confirm a purchase, click through to view a special deal, and so on. Interactive buttons are used extensively online to aid customers in navigating every step of their journey with more ease and swiftness. This is why WhatsApp has introduced interactive buttons to use within the  Whatsapp business API . These interactive buttons make customer interactions fast and frictionless. By deploying buttons at the right stage of the purchasing/support process through WhatsApp, your company can make sure that your customers are able to access fast, clear information in moments, as well as have their questions answered quickly. Usage of  Whatsapp chatbot  and interactive buttons can go a long way in boosting customer satisfaction. Interactive buttons of WhatsApp are meant to reduce friction by simplifying conversational flows and making it easier to identify any bottlenecks in the orderi...

  With thousands of passengers moving through heavy flight schedules on a daily basis, airlines face an immense volume of strain.   The strain is especially evident when it comes to resolving customer issues. Even though most airline companies try their best to attend to all customer enquiries as soon as possible through channels like email, calls or SMS, they often fail to provide the immediate attention desired by modern customers. To solve this problem, airline companies are gradually incorporating WhatsApp business into their customer communication process. WhatsApp allows airline companies to use rich media like documents, locations, videos and images in their messages, which help in enhancing customer engagement.   The combination of message personalization and rich media facilitates a robust and impactful customer-centric approach. By making use of WhatsApp chatbot , airline companies can answer almost any query, right from seat change requests, flight notifica...

  Marketing efforts for educational institutions across the world is getting more competitive with every passing day. While new institutions keep cropping up, schools, colleges and universities also face the hassle of having to target an entirely new set of students and parents every year. Most students and parents today research about educational institutions online prior to getting enrolled into one. Hence, a majority of them already have a robust web presence. So how can your institution stand out?   The answer lies in WhatsApp. This popular messaging app is now used extensively in India, and with Whatsapp business API you can get a communication channel like no other for your educational institute. Here are a few popular use cases of WhatsApp API in the education sector: Create new leads: The web is flooded with marketing content related to educational institutions, and student and parents often yearn for a more personalized connection that helps them...

    Business organizations have two options available to when it comes to using WhatsApp for customer communication, WhatsApp Business account and WhatsApp Business API account.   Each of these options has their own functionality and capabilities, Whatsapp A PI being more advanced and feature packed. This API is ideal for medium and large scale businesses, while WhatsApp Business account is a better choice for small business owners.   No matter which option you choose, you firstly have to create a Whatsapp official account to start communicating with your customer. After doing so, you can send unlimited messages to your customers.   However, there is a limit to sending messages for unique customers to make sure that the users are not spammed with brand messages.   In addition to typical text messages, you can even send audio, image, and video-based messages through Whatsapp to your customers. There additionally are a set of message functions that you ca...