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  WhatsApp API has been particularly designed to support the customer service and marketing efforts of a business. As it is an API, it does not have any front end interface or app. You will have to take the WhatsApp API endpoint to integrate it into your technology stack, and subsequently create a  WhatsApp Business Account .   While businesses of any type can use WhatsApp API, it particularly benefits ecommerce companies. As ecommerce brands have limited or no physical customer interaction, it is vital that their online interactions are always fast, simple, and powerful. The use of  Whatsapp business API  helps in achieving this goal, and provides a new avenue of customer engagement for ecommerce businesses. You can use advanced chatbots and opt-ins through it to capture leads for your business. On-site Chat Rather than an on-site assistance bot that waits right at the corner of your website, you may create a  WhatsApp bot  button or bubble to i...

  Successfully managing and delivering on customer expectations often poses a huge challenge for modern logistics companies. To lighten the load, it can be a smart move to use  WhatsApp Business  to automatically deliver personalized messages in conjunction with a chatbot. The customer service departments of logistics companies have to deal with a daily stream of highly repetitive queries about deliveries, complaints, rescheduling, and more. All together these queries can put a huge burden on the customer service department of the company. Deploying WhatsApp chabots can be helpful in solving this problem by providing automated, personalized responses to the customers, while freeing up the human agents from such monotonous 'busywork'. To benefits of using  WhatsApp chatbot   for a logistics company are: Assistance: The demand for 24/7 customer assistance and self-service has considerably gone up in the marketplace, as these forms of support do not...

WhatsApp Business  is a free app that comes with a number of features, and is especially perfect for small and medium scale businesses. Starting from saving time to personalizing the conversation, using this app goes a long way in building a smooth buying experience for your existing and prospective customers. WhatsApp Business App  has many amazing features, including: Business Profile: On the Business App of WhatsApp, you can create your very own business profile to provide helpful information to the customers. This profile can feature your business name, address, business description, email address, website link, and more. Having such a business account can assist you to gain the loyalty of the customers. It provides a business profile a reliable familiar “face" and identity. Quick Replies: These messages are meant to answer common questions. Quick replies are helpful in saving and reusing messages that you might send fre...

WhatsApp API is ideal for companies that want multiple-user access to the platform, along with improved messaging capabilities. It makes building a  WhatsApp bot  for your business possible, and is well-suited for many medium to large businesses. Along with the chatbot, WhatsApp API does have multiple advanced features that you will not find on the typical WhatsApp Business App. Moreover, WhatsApp API integration with a CRM will allow you to effectively track and monitor agents and subsequently send personalized messages with advanced automation. Prior to applying for a WhatsApp API account, you must ensure that your business is eligible under the WhatsApp Commerce Policy. For example, WhatsApp does not allow Medical and Healthcare products to be sold on the platform. Traditionally,  WhatsApp business API   integration was highly complicated and could take several weeks. However, now you can create an account and start messaging within a few minutes. WhatsApp Polic...

With thousands of passengers moving through heavy flight schedules daily, airlines face an immense volume of strain. The strain is especially evident when it comes to resolving customer issues. Even though most airline companies try to attend to all customer inquiries as soon as possible through channels like email, calls, or SMS, they often fail to provide the immediate attention desired by modern customers. Airlines are gradually incorporating  Whatsapp business  into customer communication to solve this problem. WhatsApp allows airline companies to use rich media like documents, locations, videos, and images in their messages, which help in enhancing customer engagement. The combination of message personalization and rich media facilitates a robust and impactful customer-centric approach.   By using  the Whatsapp chatbot , airline companies can answer almost any query, from seat change requests, flight notifications, and information updates to even general que...

WhatsApp has always given priority to the needs of their customer. It has given all features very nicely, suiting perfectly for its customers. WhatsApp has now introduced a new feature of messaging platform for chatting regarding the business. It has given different status types for the business account: unconfirmed, confirmed, and verified. How to make a WhatsApp business account   WhatsApp will give the status of 'CONFIRM' on the specific phone number that matches the business's phone number. A grey checkmark badge will be denoted for this particular profile. The number that does not match the business's phone number will be given the status of "DISAPPROVED". Finally, a "VERIFIED" status will provide the phone number, which has been matched with your business number. The "VERIFIED" number will get the badge with a green check mark.   It seems that WhatsApp has some of its internal mechanisms to check the authenticity of the busine...

  Email conversations can be slow and not all people check their inboxes frequently. This drawback makes this channel not well suited for providing personalized customer service, speeding up resolutions, and solving customer concerns.  Whatsapp business messages , however, can be useful in meeting all such concerns. This messaging application has over a 98% open rate, and conversations carried out through it pretty high engagement. Hence, it makes sense for companies to use Whatsapp to answer customer queries swiftly. By using  Whatsapp business API , a business would be in the position to provide personalized customer support on this platform. Being able to view the chat history on the same thread and using contact numbers to identify customers makes it simpler for brands to identify and resolve customer pain points. When customers contact a brand with inquiries and problems, they mostly anticipate prompt responses. Through WhatsApp, brands may program automates mess...