Sinch

WhatsApp Business API is a pretty useful tool that can be used by medium and large scale businesses to improve their communication efforts and capabilities. This solution can easily be availed through a good Whatsapp solution provider , and allow your brand to effectively communicate with customers and boost their business growth. Among enjoying other features, with WhatsApp Business API you can even create a chatbot that assists in accelerating business accessibility, and provide real-time support to the customers. By integrating such chatbots into ERP and CRM applications, you get to manage your customer relationship operations in a quite systematic and streamlined manner. Creating an intelligent, AI enabled whatsapp bot that facilitates cognitive services would allow you to perform a variety of tasks with ease, starting from product research and customer support to follow-up communications and product catalog. Such a bot can effectively drive improved brand recognition for yo...

WhatsApp business marketing has been gaining popularity across varied industries for simplifying multiple aspects of customer communication. This messaging platform is now even used by B2B companies for marketing, sales and support. B2B companies generally have a long sales and marketing cycle, which is followed by extensive post-sales service and support. Traditionally, the B2B industry used channels like emails to book discovery and demo calls with prospects, and subsequently set follow-ups with each of their leads via automation. While email marketing is impactful, it is not always efficient. For instance, a prospect might be frustrated with a long email chain. Moreover, in many cases, promotional emails may directly go to the spam folder. Hence, it would be better for B2B companies to leverage conversational channels like WhatsApp instead. With WhatsApp Business API now available, there are many ways B2B companies can use this messaging platform, such as Prospect fol...

Conversational commerce is a type of eCommerce approach that focuses on two-way conversations with customers via the use of online chat tools like  Whatsapp chatbot .   Brands may implement conversational commerce to improve dialogue and overall communication by making use of instant messaging and chatbot features of WhatsApp. With the advent of  WhatsApp business API , this platform is used by thousands of brands across the planet to connect with customers. The rich media capabilities of WhatsApp enable eCommerce brands to share pictures, audio files, PDFs, videos and more, which makes it easier for their sales/support teams to provide customer support and answer product queries in an engaging manner. WhatsApp can also be used by businesses to send videos for product demonstrations, customer surveys, payment links, shipping alerts, boarding tickets and more. As the WhatsApp platform is end-to-end encrypted all the messages sent and received through it are secure. Thi...

Having more than 1.5 billion monthly active users across 180 countries, WhatsApp is considered to be a global leader in the messaging landscape. While it started out as a platform for users to connect with their family and friends initially, with the advent of whatsapp business it has become a much popular medium for businesses to engage with clients. Using WhatsApp chatbot can especially be highly advantageous for modern day companies. 24×7 availability with high security The end-to-end encryption of WhatsApp makes it one of the most secure platforms on the planet. It ensures that only you and the person you are communicating with are able to read the messages being sent and receives. As a result, Whatsapp business API   can be the ideal tool for sending sensitive information like transactional updates, account details, and follow-ups. Moreover, WhatsApp chatbots are available to assist customers around the clock. They can check their account details whenever they want throu...

  Educational institutions across the globe have been forced to evolve due to the ever-increasing competition further propelled by the emergence of online education options. Nowadays,  WhatsApp Business  API is widely used by these institutions to keep pace with the industry changes, and effectively generate and qualify leads. Lead Generation While prospective students and their parents today are likely to be flooded with marketing messages on the web and social media platforms, they usually crave for a more direct connection that can be built through two-way communication via WhatsApp. The intimacy and convenience of this messaging platform make it perfect for obtaining and sharing information. You can easily send course descriptions, curriculums and more to the prospective students through  WhatsApp API . As most people check this messaging platform several times a day, it will not only help you to generate but also nurture the lead. Lead Qualification Qual...

More than 1.5 billion customers from over 180 nations use WhatsApp on a regular basis in order to stay connected with their family and friends. With the introduction of WhatsApp API, a large number of businesses across the planet are also embracing this communication channel to connect with their customers. In the internet based world of today, customers prefer to interact with businesses through texts and chats, and hence availing  Whatsapp messaging services  makes sense for modern brands. Interactive communication WhatsApp API allows businesses to explore a range of interactive features and use engaging content to get one step closer to their customers. The messaging formats supported by WhatsApp include texts, audio, images, location, documents, and videos. By using a customer-preferred channel like WhatsApp, companies get to interact with customers at their convenience, and enhance their communication capabilities by incorporating images and PDFs into their messagin...

An increasing number of people consider WhatsApp to be the conversational channel of their choice. They not only use this channel to connect with friends and family, but also to reach out to their preferred businesses. Hence, it would be prudent for you to make use of  WhatsApp Business API , and engage with customers on the messaging platform used by them almost on a daily basis. Rather than asking your prospects and customers to: Download your mobile App. Submit a form on your landing page Call you during work hours Email you You can simply ask them to contact you through your official WhatsApp profile. While all the channels mentioned above may work, they largely provide an impersonal customer experience. On the other hand,  WhatsApp messaging services  enables you to connect with a customer on an one-to-one basis and have a personalized conversation. WhatsApp API, moreover, offers you a range of benefits, including chatbot that ...